Why the Traditional Method of Running an Oral and Maxillofacial Surgery Practice is no Longer Effective and Competitive When it Comes to Dental Implant Services
| OMS Practice No Longer Competitive in Dental Implant Services | Hamid Shafie, DDS; Norman Firchau, PhD; Kenneth Wu, DDS |
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Basic and preventable errors: a) Inaccurate models since alginate impressions were not poured immediately b) Submitting wrong insurance codes c) Wrong implant parts were ordered because staff wrote the wrong product number Poor communications and interfaces: a) Patient loses confidence in implant team because surgeon and restorative dentist have presented two different treatment plans b) Lab technician design the prosthesis wrong since details about soft tissue architecture, smile line and patient’s desires and demand were not communicated with the lab.
Fig 12- Seven common non-value adding activities in an implant practice Ideally, patients should be able to move from one step to the next without any hassle or delay. By not allowing continuous flow, practices are ultimately doing a disservice to the patient and hurting the overall experience. A bad experience could not only lose that individual patient, but all the potential patients they may have referred to you had their experience been better. In fact, customer service experts say that one unhappy customer will tell approximately ten other people about the bad experience. Does this mean that each of those ten people would have become customers had the negative word of mouth occurred? Of course not, but maybe positive word of mouth could have traveled to a friend of a friend who was looking for your services. The bottom line here is why would you |
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