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Operational Excellence is the willingness and ability of an organization and its employees to consistently
deliver superior performance (Porsche Consulting). Operational Excellence in service might be the single
most powerful weapon in a practice’s competitive arsenal because:
- It is so important to patients
- It is so difficult to deliver by surgeons who are using traditional systems
- It can be differentiated in so many ways
- It is in constant evolution thus ensuring a sustainable competitive advantage over time
The patient experience along the entire value chain (clinical and operational activities that bring the
most profit) is the key to success!
A New Landscape in Implant Dentistry:
The implant dentistry business environment has changed. Oral surgeons had enjoyed a monopoly over
implant dentistry from mid-to-late 1980’s. Then, periodontists started performing implant therapies
from the early 1990’s. For the most part, until the early 2000’s, oral surgeons and periodontists
performed the majority of implant surgeries in the country without being worried about major
competition or shrinkage of the bottom line of their implant practices.
However, major competitors have emerged in past 10 years that threaten the status quo.
- General dentists now compete with surgeons
- Corporate dentistry entities are increasing and expanding across the nation
For decades, oral surgeons who have been involved with implant dentistry have been operating their
practices on their own and ignoring emerging factors such as:
- Competition from corporate dentistry
- Transition of implant therapy from a conventional work flow to the digital work flow
- Changes in patient demographic
- A significantly higher level of patient awareness about different treatment options
- More choices for patients to receive their dental implant treatments
Unfortunately, as these factors became more prevelant and competition within the industry intensified,
many oral surgeons have become increasing aware of the fact that their traditional business model will
not allow them to take their implant practices to the next level. Today, surgeons are working harder to
compete but the bottom line has not changed significantly. The quality of professional life has actually
decreased.
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Volume 22.6 Download
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