Why the Traditional Method of Running an Oral and Maxillofacial Surgery Practice is no Longer Effective and Competitive When it Comes to Dental Implant Services
OMS Practice No Longer Competitive in Dental Implant Services | Hamid Shafie, DDS; Norman Firchau, PhD; Kenneth Wu, DDS |
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whole, and feel more valuable and invested in the work being done. Feeling more ownership of their work and the direct impact it has on the practice results in people staying longer at their jobs, resulting in lower turnover rates. Having less people to train and keeping the same people who work well together can be crucial for running a practice based on an Operational Excellence system that naturally requires continual improvement and advancement. In addition to having profound positive effects on the employees, it has been found that Operational Excellence creates a calmer and more organized work environment as a whole. Work becomes orderly and predictable as opposed to scattered and chaotic. With everyone knowing the plan of action for every situation, no one is scrambling around the office with no idea what to do. This translates to patients seeing and feeling a very “put together” and professional practice that they can trust and feel comfortable for dental implant concerns and procedures. They see it as a place they can feel confident that they will be well taken care of, rather than a stressful environment when they first walk in the door and wonder if something will go wrong because the staff looks like they would frequently make mistakes. A more calm and orderly practice also means a lower potential for error, and more accurate clinical results. Less error and precise clinical results make for a much more satisfied patient base. Additionally, less non-value adding activities and fewer interruptions associated with it means that clinicians have time for more patients per day than ever before. This significantly boosts your bottom line while continually cutting potential non-value adding activities by giving patients faster appointments. Implementing Operational Excellence in your implant practice eventually will affect the patients’ behavior and perception toward your practice. Patients will know that they will not be forced to wait around. As soon as they arrive the whole system starts moving toward their needs and purpose of their office visit. Distinguishable differences between a practice which runs based on Operational Excellence vs. a practice which does not have such a methodology in place will impact a patient’s perception of the practice value. This ultimately will impact their behavior toward the practice and its team. They will be more receptive to sign up for the proposed treatment plan and they will show up on time at a much higher rate. As a clinician you understand and can appreciate how frustrating late appointment and no-shows can be. Imagine attracting a client base with the same mindset that matches yours, those who appreciate finding the most efficient way to go through the day. A better client base means more reliable payments and more willingness for elective procedures because they know there will not be any time wasting activities in your practice because they are the priority.
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