Why the Traditional Method of Running an Oral and Maxillofacial Surgery Practice is no Longer Effective and Competitive When it Comes to Dental Implant Services

Patient Experience Includes the Whole Process from Start to Finish:

The entire treatment should be a positive experience for the patient. The ultimate goal of an implant practice that has implemented Operational Excellence should be achieving the following:

• Seamless experience
• Patient is treated in a special way by the staff
• Patient goes through process without delays or confusion
• The experience is unique and memorable • The quality has to be higher than the status quo or baseline (traditional treatment)
• Zero defects and error-free treatment should be the goal

If you examine other industries you will realize how their error-free system impact our daily lives. Just imagine how our lives would look like if, instead of a 100% no-defect standard, a 99.9% no-defect was “good enough.”

Here are some examples:

• Two unsafe landings every day at each major airport
• 20,000 incorrect prescriptions written every year
• 500 incorrect surgical operations performed every week
• 32,000 skipped heartbeats per person per year
• 22,000 checks drawn on incorrect accounts every hour

As you can see, it is critical for your practice to achieve zero defect status in an implant practice.

Your Team:

You always have to strive to build a team that has an attitude and commitment towards achieving excellence. You can teach everything in business except the attitude. This means you will never succeed in your implant practice if you are employing people who do not have right attitude toward your practice and your patients.

Start implementing the following processes:

• Flip the value chain pyramid: prioritize the most value adding processes on top. This means patient and office staff should be on top of the value chain…not the surgeon
• You and your team should perform at the highest level

SROMS

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Volume 22.6