Why the Traditional Method of Running an Oral and Maxillofacial Surgery Practice is no Longer Effective and Competitive When it Comes to Dental Implant Services

Why the Traditional Method of Running an Oral and Maxillofacial Surgery Practice is no Longer Effective and Competitive When it Comes to Dental Implant Services

Hamid Shafie, DDS; Norman Firchau, PhD; Kenneth Wu, DDS

Be Different:

The demand for dental implants is increasing but so are the treatment choices available to patients! As
new treatment options appear and existing ones continue to evolve, it becomes more important than
ever to establish differences that are meaningful; differences that will allow implant surgeons to
maintain a competitive advantage over their counterparts.

True competitive advantage is the ability to deliver distinctive benefits that are highly valuable to
patients. It is proven that they are willing to pay more for them. These benefits should be difficult to
imitate by your competitors. While innovations in implant therapy, practice design and implementing
different technologies will always be important, nothing comes close to the quality of the patient
experience from implementing Operational Excellence methodology. Your competitive strategy should
be about being different…either choosing to perform routine services differently or to offer different
services in order to differentiate you from your rivals.

Unlike physical assets, service is the product of people, systems and culture. These are dynamic and
created over longer periods of time. Service depends on many integrated actions including how practice
staffs are chosen, managed and how expectations are created and taught.

Fig 1- Operational Excellence Culture

SROMS

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Volume 22.6